Privacy Policy

At Fifth Driver Advisory, we respect your privacy and are committed to protecting any personal data we process. This Privacy Policy describes how we collect, use, store, and share information collected through our website, intake diagnostics, and professional advisory consulting activities.

1. Information We Collect

We collect information you provide directly to us when filling out our "Find Your Fifth Driver" diagnostic forms, scheduling consulting appointments, subscribing to our insights, or contacting us via email. This information includes:

• Contact details: First name, last name, corporate email address, and phone number.
• Company details: Business name, size, sector, and core operational details.
• Diagnostic details: Internal boardroom debate descriptions, perceived bottlenecks, and operational system symptoms.

2. How We Use Your Information

We use the collected details to prepare initial advisory hypotheses, align consultation sessions, and execute our operations. Specifically, we use it to:

• Analyze and draft your "Fifth Driver Initial Hypothesis Report."
• Coordinate, schedule, and confirm diagnostic Zoom or phone assessments.
• Send newsletters, alerts, and operational advisory materials (which you can opt-out of at any time).
• Monitor and improve the performance and utility of our online simulation tools.

3. Data Confidentiality & Protection

As a boutique management advisory firm, client confidentiality is the cornerstone of our business model. We do not sell, rent, or lease your diagnostic operational data to third-party marketing companies. Data is protected with administrative, technical, and physical security measures designed to prevent unauthorized access, disclosure, or misuse.

4. Cookies & Analytics

We use Google Analytics to understand how visitors use our website, such as which pages are viewed, the type of device and browser used, approximate location (city or region), and whether the diagnostic form was submitted. Google Analytics uses cookies to distinguish visitors. We do not send your name, email address, or form answers to Google Analytics, and we use this information only to improve our website and content.

You can block or delete cookies in your browser settings, or opt out of Google Analytics with Google’s opt-out browser add-on.

5. Service Providers

We share information only with service providers that help us operate our website and services, and only as needed for those purposes:

• Vercel hosts our website and processes diagnostic form submissions.
• Google Analytics provides website usage statistics, as described above.
• Calendly powers our meeting scheduler. When you book a call, Calendly processes your name, email address, and booking details under its own privacy policy and may set its own cookies.
• Email and workflow tools deliver notifications about new diagnostic submissions to our team.

6. Your Choices

You may ask us to access, correct, or delete the personal information you have provided by emailing intelligence@fifthdriver.com. You can unsubscribe from marketing emails at any time using the link in the email or by contacting us.

7. Contact Us

If you have any questions about this Privacy Policy or how your diagnostic information is handled, please contact our privacy compliance desk at intelligence@fifthdriver.com.